Marketing is one of the most diverse disciplines which enables professionals to work on the big picture of their product or service to reach a wide range of customers and clients, hence, it is vital to get engaged in all marketing processes to succeed as a marketer.
Two words that can describe marketing diversity, are our excitement. With that in mind, the master's program focuses on state-of-the-art marketing techniques to get useful insights into all marketing processes. In addition, you get a better understanding of your customers and their needs. And you also gain a perspective that can help you make better decisions.
Integrated Marketing Communications:
In this specialization, you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketing.
MSc in Marketing.
Marketing Theory and Marketing Management in the Digital Age, Marketing Research, Marketing Information Systems, B2C and B2B Sales, CRM Systems, Consumption Theory, and Consumer Behavior, Media Law, Advertising Law, Data Protection, Online Terms and Conditions, Logistics – Supply Chain Management, Offline and Online Service Marketing, Product and Brand Management in Practice, Intercultural Management and Marketing, Online Economy, Sales and Marketing, Marketing and Communications Controlling.
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