Marketing MSc

Marketing is one of the most diverse disciplines which enables professionals to work on the big picture of their product or service to reach a wide range of customers and clients, hence, it is vital to get engaged in all marketing processes to succeed as a marketer.

Overview

Two words that can describe marketing diversity, are our excitement. With that in mind, the master's program focuses on state-of-the-art marketing techniques to get useful insights into all marketing processes. In addition, you get a better understanding of your customers and their needs. And you also gain a perspective that can help you make better decisions.

Students are going to study:

• After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples and enable you to think in complex systems and marketing processes.
• During the training, you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV.
• You will get to know software programs that help you achieve great results in marketing and analyze big data – for example, the Sales Management CRM and marketing automatization system.
• You can expand your knowledge with unique elective subjects such as Copywriting and Creative Strategy Basics, Event Management, Creative Industries, ICT, and Creative Media.
• In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.

Specialization

Integrated Marketing Communications:
In this specialization, you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketing.

Structure of the program

• After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples and enable you to think in complex systems and marketing processes.
• During the training, you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV.
• You will get to know software programs that help you achieve great results in marketing and analyses big data – for example, the Sales Management CRM and marketing automatization system.
• You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting, and Sports Marketing.
• In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.

Career opportunities

• Senior professional at the commerce and marketing departments of multinational companies.
• Salesperson, sales professional.
• Senior professional at advertising and PR agencies, and consulting companies.
• Head of your agency.
• Freelance marketing professional.

Qualification
MSc in Marketing.

Main topics

Marketing Theory and Marketing Management in the Digital Age, Marketing Research, Marketing Information Systems, B2C and B2B Sales, CRM Systems, Consumption Theory, and Consumer Behavior, Media Law, Advertising Law, Data Protection, Online Terms and Conditions, Logistics – Supply Chain Management, Offline and Online Service Marketing, Product and Brand Management in Practice, Intercultural Management and Marketing, Online Economy, Sales and Marketing, Marketing and Communications Controlling.