Commerce and Marketing, BSc

The program aims at producing well-rounded professionals with a comprehensive knowledge and hands-on understanding of Commerce and Marketing. It offers the opportunity for students of all ages to develop their entrepreneurial skills, inspire their creativity, and empower them to succeed in the most competitive business world.

Overview

The goal of this program is to produce students who know how to do commerce and marketing, and who can sell products and organize and manage commercial activities of small and medium enterprises.

Syllabus

1. Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description.
2. Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, and Foreign Trade Techniques.
3. Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising, and Advertising Planning, Non-profit and SME Marketing.
4. Business Practice, Thesis

Career prospects

Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing, or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (Ph.D.) phases of training.