Commerce and Marketing BSc

With BSc in Commerce and Marketing, students will use both verbal and written communication skills to deliver up-to-date commerce and marketing ideas.

Overview

Marketing is a crucial activity that enables you to communicate with clients and the general public. Marketing helps you advertise your products or services to a larger audience, which increases public awareness of your brand. Students can develop skills by learning in a group, and even better, they have a chance to learn from an expert who can help them make the most of their training time. The areas of marketing, PR, advertising, and communication are all open highways for our graduates.

Specialization

• Advertising and PR
• Global Marketing
• Global commercial management

Specializations are launched only if a minimum of 15 students wish to join the specialization

Career opportunities

• Expert working for the commerce and marketing departments of multinational and national companies
• Expert working for advertising and PR agencies
• Manager of start-up businesses
• Executives or marketing professionals of small and medium enterprises
• Expert in the non-profit sector

Qualification 
Economist in Commerce and Marketing.

Main topics

Principles of marketing, Commerce and trade, Management and Organization, International economics, Integrated marketing communication, Introduction to e-business, Market research, Advertising and media planning, Public relations theory and practice, Digital marketing solutions, Branding in an international environment, Content Marketing.