The newest issue of Turizmus Bulletin (2026/2) from Corvinus University of Budapest brings together cutting‑edge research on how tourists choose their destinations, why travel demand fluctuates across the year, and how historic Art Nouveau architecture can become a driver of sustainable tourism. For students, academics, and industry professionals interested in the dynamics of travel decision‑making, tourism seasonality, and cultural heritage, the bulletin offers a concise yet comprehensive snapshot of current debates and practical implications.
If you are looking to deepen your understanding of these topics or explore study opportunities at Corvinus, schedule a free consultation with our admissions team today and discover how the university’s research‑focused programmes can support your career goals.
Understanding the Dual Nature of Travel Decision‑Making
The opening article by Réka Szabina Onczay‑Török investigates the interplay between emotional impulses and rational calculations during the travel planning phase. Using a mixed‑methods approach, the study shows that while excitement and nostalgia often spark the initial desire to travel, practical considerations such as cost, safety, and accessibility quickly shape the final itinerary.
Key takeaways for practitioners:
- Marketing campaigns that evoke positive emotions (e.g., joy, anticipation) are most effective when paired with clear, transparent information about pricing and logistics.
- Travel‑planning apps should incorporate both inspirational content (photos, stories) and decision‑support tools (budget calculators, risk alerts) to cater to the dual mindset of tourists.
- For educators, highlighting this duality in coursework helps students design more holistic tourism products that satisfy both the heart and the mind.
Want to apply these insights to your own projects? Download our free guide on integrating emotional and rational appeals in tourism marketing and start experimenting with balanced messaging today.
Tourism Seasonality: Beyond Peaks and Troughs
Saheleh Taheri’s review article examines how academic literature treats tourism seasonality, emphasizing the sustainability challenges that arise when demand concentrates in short periods. The paper argues that seasonality is not merely a market fluctuation but a systemic issue that strains infrastructure, increases carbon emissions, and creates uneven employment patterns.
Practical implications include:
- Developing shoulder‑season products (e.g., cultural festivals, wellness retreats) can spread visitor flows and reduce pressure on peak‑period resources.
- Implementing dynamic pricing strategies that incentivize off‑peak travel helps balance revenue streams while encouraging more sustainable visitor behaviour.
- Policy makers should consider zoning regulations and investment incentives that promote year‑round attractions, such as conference centres or indoor heritage sites.
Ready to explore how Corvinus University’s research centres tackle seasonality? Learn more about the Regional Centre for Energy Policy Research and its tourism‑focused projects.
Art Nouveau Heritage as a Tourism Asset
The study by Anett Tőzsér and Tamara Rátz shifts the focus to the built heritage of the Carpathian Basin, specifically Art Nouveau architecture. Their fieldwork demonstrates that tourists are increasingly drawn to destinations that offer authentic, aesthetically distinctive experiences, and that well‑preserved Art Nouveau buildings can serve as powerful magnets for cultural tourism.
The authors propose a three‑step framework for leveraging such heritage:
- Documentation: Create detailed digital archives (photos, 3D models, historical narratives) that are accessible to both scholars and visitors.
- Interpretation: Develop guided tours, augmented‑reality apps, and storytelling panels that explain the artistic, social, and technological context of the buildings.
- Integration: Embed heritage sites within broader tourism itineraries that combine culinary, nature, and event‑based offerings, thereby increasing dwell time and visitor spend.
- Establish a clear vision that aligns tourism growth with community values and environmental stewardship.
- Invest in multi‑modal transport links (rail, bike paths, bus routes) to improve accessibility without compromising the landscape.
- Foster public‑private partnerships that share risk and reward, ensuring long‑term viability of tourism initiatives.
- Stay Informed: Subscribe to the bulletin’s newsletter and follow Corvinus University’s International Blog for weekly summaries of new studies.
- Apply the Frameworks: Use the emotional‑rational decision‑making model, the seasonality mitigation checklist, and the Art Nouveau heritage integration guide when designing tourism products or policies.
- Engage with the Community: Participate in webinars, workshops, and student‑led conferences hosted by Corvinus’s research centres to exchange ideas and build professional networks.
If you are a student interested in heritage management, check out Corvinus’s Specialist Postgraduate Degrees in Cultural Tourism and see how you can contribute to preserving and promoting Art Nouveau landmarks.
Strategic Development in Szeklerland: A Case Study
Emese Tóth‑Batizán and Gergő Tóth‑Batizán examine tourism development in Szeklerland, highlighting how strategic planning can transform under‑utilized regions into vibrant destinations. Their research underscores the importance of stakeholder collaboration, infrastructure investment, and marketing that emphasizes local identity.
Lessons for other regions:
Curious about how you can get involved in regional development projects? Share your experiences in the comments below or contact our International and Administrative Student Services for guidance on internships and fieldwork opportunities.
From Research to Action: How to Use the Bulletin’s Findings
The Turizmus Bulletin does more than present academic results; it offers a roadmap for turning knowledge into practice. Here are three concrete steps you can take today:
Take the next step in your academic or professional journey. Submit your application for a Bachelor’s, Master’s, or PhD programme at Corvinus University today and join a community that is shaping the future of tourism research.
Conclusion
The latest issue of Turizmus Bulletin (2026/2) from Corvinus University of Budapest provides a valuable lens through which to view three interconnected pillars of modern tourism: how travelers make decisions, how seasonal patterns affect sustainability, and how cultural heritage—especially Art Nouveau architecture—can be harnessed for responsible growth. By blending rigorous research with actionable recommendations, the bulletin serves as both an academic resource and a practical guide for anyone passionate about advancing the tourism sector.
Whether you are a student seeking a research‑intensive degree, a practitioner looking for evidence‑based strategies, or simply a curious reader interested in the forces shaping travel, the insights presented here offer a solid foundation for informed action. Explore the full articles, engage with the university’s community, and let the knowledge drive your next initiative in tourism.
Have questions or want to discuss how these findings apply to your context? Write to us! We look forward to hearing your thoughts and continuing the conversation.
