Communication and Media Science BA

This program prepares students for effective work in the fields of professional journalism, Public Relations, advertisement, and organizational communication.

Overview

The program lays great emphasis on practical training in media production and the development of students’ soft skills (empathic and assertive communication, teamwork, flexibility, creativity) and digital self-management capabilities.

Syllabus

• 1st semester: Introduction to Social Communication, The Basics of Cultural Anthropology, Theories of Interpersonal Communication, Introduction to Empirical Social Research, Introduction to Media Studies, Approaches to Popular Culture.
• 2nd semester: Introduction to Visual Communication, Introduction to Network Society Studies, The Social History of Communication, Theories of culture and society, Qualitative Methods in Empirical Social Research, Multimedia in practice I.
• 3rd semester: Photo, Video and Image Creation I, Academic Writing, Social Media and Youth Cultures on the Internet, Multimedia in practice II, Quantitative Methods in Empirical Social Research, Organizational Communication, Legal and Ethical Questions of Communication Regulation.
• 4th semester: Theories and models of communication, The Cultural Study of the Media, Mass Communication Systems and Institutions, Academic Writing, Photo, Video and Image Creation II, Marketing and PR Basics, Advanced Organizational Communication.
• 5th semester: Communication and Media Planning, Motion Picture and Media Analysis, Journalism in Practice.