Business Administration and Management BA

The Business Administration and Management BA program at the University of Dunaújváros offers a comprehensive educational journey that embraces a wide-ranging perspective on business and management. Students in this program gain a robust educational profile that harmoniously blends substantial managerial expertise with a strong foundation in business administration.

Through an encompassing curriculum, learners delve into the core facets of business, management, and economics. This multifaceted approach equips students with a deep understanding of how companies, enterprises, financial institutions, and budgetary organizations function. Participants gain insights into the intricate processes of product and service design, marketing strategies, and the implementation of innovative approaches. Moreover, the program emphasizes the vital aspects of effectively managing businesses, including human resources and supervisory roles.

Specialized areas of study within the program, such as business communication and enterprise management, offer students the opportunity to refine their skills in areas crucial for modern business success. With a strong focus on practical application, the program integrates case studies, project work, and diverse assessment methods to provide students with an immersive learning experience that prepares them for the dynamic landscape of business administration and management.