Background of the Marketing Diamond Awards
The Hungarian Marketing Association’s Marketing Diamond Awards recognize organisations that demonstrate excellence in marketing strategy, communication and impact. The University of Pécs (UP) delivers the highest honor twice in one year, acknowledging its reputation‑building initiatives that attract future students and enrich international experiences.
CareerBridge: A Path to Further Education Tour
During the fall 2024‑25 recruitment cycle the National Student Recruitment Marketing Office (NSRMO) rolled out a multi‑phased, event‑based campaign. The first phase was the “Off to the University of Pécs Culture Fest” – a campus‑wide celebration that introduced prospective students to local culture, research facilities, and faculty impact. The last event was the “Education International Exhibition”, which tied together program highlights, admissions guidelines and live Q&A with admission officers.
The core of CareerBridge is personal interaction. In‑person meetings and group tours are complemented by real‑time online consultation hours for students, parents and teachers, ensuring detailed answers to every query. The campaign’s success was measured not only by a higher number of campus visits but also by a noted increase in application rates and a broader socio‑economic reach.
Key Outcomes
- Over 30 % rise in enrolment applications for the first semester.
- Visitor numbers exceeded last year’s statistics by 18 %.
- The “career orientation program package” now contains more than 30 pages of resources, including faculty‐specific guides and interactive tools.
Study Abroad: Enhancing the Global Student Experience
The Study Abroad program, originally tailored for the U.S. market, has diversified to include Mexican, Canadian, Japanese, and Indonesian cohorts. By partnering closely with faculty and the International Centre’s Summer School Office, UP has engineered a learning environment that respects different credit systems and academic calendars while keeping academic rigor intact.
Students gain a semester‑long dual‑degree experience—study at Pécs, complete program requirements, and return to their home institutions accredited for the same credit values. The program now offers a micro‑certification for students who finish the cycle in 2024‑25, further boosting its appeal.
What Students Gain Beyond the Classroom
Design is intentional: students have access to cultural, social, and health‑care support services. The university’s partnership with local city services and host families ensures smooth integration. Additionally, alumni networks provide mentorship and career placement assistance.
Why These Awards Matter for Prospective Students and Partners
Winning the Marketing Diamond Awards signals that UP’s outreach programmes are not only creative but results‑oriented. For students, the awards reassure that they will receive thorough support throughout their academic journey—from the first consultation in CareerBridge to the summary of the Study Abroad experience. For academic partners and sponsors, it underlines UP’s current best‑practice model in higher‑education marketing.
Best‑Practice Insights
- Face‑to‑face engagement paired with digital touchpoints creates a holistic recruitment journey.
- Offering clear, theme‑driven itineraries (e.g., “Culture Fest” and “Education International Exhibition”) guides the student from curiosity to commitment.
- Investing in culturally adaptive program design attracts a diversified international cohort while maintaining academic quality.
What To Do Next If You’re Considering the University of Pécs
1. Apply to the University of Pécs now – the admissions portal offers step‑by‑step guidance.
2. Explore the Study Abroad program for a multifaceted international experience that improves employability.
3. Book a virtual open day to hear directly from current students and faculty about life on campus.
For more detailed information, consult the University of Pécs EU‑wide recruitment page or download the available brochure.
Contact and Further Engagement
Have questions? Reach out via the university’s international contact center. Engage with current students on social media, or share your comments on this page to start a conversation with peers in the field.
Our virtual portfolio and future research collaborations are also available for academic researchers and industry partners.
Learn more about the University of Pécs’ journey and apply today to experience its award‑winning approach.
