Why Communication Drives Societal Change
Communication is the engine that powers transformation in every sector—from politics and media to business and activism. In 2025, global events such as the rapid spread of misinformation, the rise of digital activism, and the increasing influence of artificial intelligence have shown that the way we share, interpret, and respond to information can accelerate or stall progress. Understanding these dynamics is essential for scholars, practitioners, and policymakers who aim to shape a more informed and resilient society.
Key Themes of the 2026 Corvinus Conference
The 4th annual Corvinus Communication Conference (CoCoCo 2026) brings together interdisciplinary perspectives to explore the intersection of communication, resistance, rebellion, and reinvention. The conference is structured around three thematic tracks that reflect the breadth of contemporary communication challenges:
- Track 1: Communication science and media studies—political discourse, journalism, rhetoric, digital activism, and cultural representation.
- Track 2: Protests, social movements, and activism—human rights, global uprisings, labor movements, environmental activism, and propaganda rhetoric.
- Track 3: Organizational and industry perspectives—AI-driven innovations, platform governance, consumer resistance, corporate crisis responses, and disruptions in higher education.
Track 1: Media and Political Discourse
In an era where news cycles are compressed and algorithms shape narratives, scholars are examining how media framing influences public opinion and policy. Key questions include:
- How do political actors use rhetoric to mobilize support or silence dissent?
- What role does journalistic integrity play in maintaining democratic accountability?
- How can digital platforms balance free expression with the mitigation of harmful content?
Researchers presenting in this track will share empirical studies, theoretical frameworks, and case analyses that illuminate the power of media in shaping societal trajectories.
Track 2: Activism and Social Movements
From the climate marches in Europe to labor protests in Asia, activism has become a global phenomenon. This track focuses on:
- Human rights campaigns and their communication strategies.
- Digital tools that enable rapid mobilization and coordination.
- The influence of propaganda and counter-propaganda in conflict zones.
Practitioners and activists will discuss how messaging can sustain momentum, protect participants, and achieve tangible policy outcomes.
Track 3: Corporate Communication and AI
Businesses face unprecedented scrutiny as consumers demand transparency and ethical practices. This track addresses:
- AI-driven content creation and its impact on brand authenticity.
- Platform governance models that balance commercial interests with user welfare.
- Strategies for crisis communication in a hyperconnected world.
Industry leaders will present best practices and lessons learned from navigating complex communication landscapes.
How to Engage with the Conference
CoCoCo 2026 adopts a hybrid format, offering both in-person sessions at the Gellért Campus and online participation. The event is scheduled for 24 April 2026, with the final agenda released on 1 March. The call for proposals is open until 10 January 2026, and acceptance notifications will be sent on 31 January.
To participate, consider the following steps:
- Submit an abstract: Prepare a 300–500 word summary that aligns with one of the three tracks. Submit via the conference website https://www.cococo2026.com/.
- Register for the event: Early‑bird registration opens in February. Secure your spot to access all sessions, workshops, and networking opportunities.
- Join the community: Follow the conference on LinkedIn and Twitter to stay updated on speaker announcements and session highlights.
Take Action: Submit Your Abstract Today
Researchers, students, and practitioners are invited to contribute original research, case studies, or innovative practice insights. The conference welcomes a variety of formats, including paper presentations, panel discussions, workshops, and experimental sessions.
Don’t miss the chance to shape the conversation on how communication fuels change. Submit your abstract now and be part of a global dialogue.
Stay Connected with Corvinus University
Corvinus University of Budapest is a leading institution in communication studies, offering bachelor’s, master’s, and doctoral programs that emphasize research, practice, and global engagement. For more information on academic pathways, scholarships, and campus life, visit the university’s website.
Explore the university’s communication research centers, such as the Neuro- and Digital Marketing Research Center (NEDIMARC), and connect with alumni who are shaping the industry.
Ready to deepen your expertise? Learn more about Corvinus University’s programs and how they can support your career goals.
Join the Discussion on Our LinkedIn Group
Engage with peers, share insights, and discuss the latest trends in communication and activism. Join the Corvinus Communication Group today.
Register for the Hybrid Event
Secure your place at the 2026 conference and benefit from networking sessions, live Q&A, and access to recorded talks. Register now and take advantage of early‑bird pricing.
Explore the Conference Agenda
Preview the full schedule, speaker lineup, and session topics once the agenda is released on 1 March. View the agenda to plan your participation.
Conclusion
The 2026 Corvinus Communication Conference offers a unique platform to examine how communication practices shape resistance, rebellion, and reinvention across society. By attending, presenting, or following the event, you can contribute to a deeper understanding of the mechanisms that drive change and develop strategies that promote informed, ethical, and effective communication.
