In a recent development that underscores the growing influence of academic expertise in industry practice, Assistant Professor Éva Markos‑Kujbus of the Department of Marketing and Design Communication at Corvinus University of Budapest has been appointed as a member of the jury for the Effie Awards Hungary 2025. The Effie Awards, known worldwide as the benchmark for effective advertising, provide a platform where theory meets practice. For students, marketers, and academy researchers, this appointment offers insights into current industry standards and a chance to observe how university research translates into commercial success.
Understanding the Effie Awards and Their Role in Marketing
The Effie Awards Hungary, part of the International Advertising Association (IAA) and the Hungarian Association of Communications Agencies (MAKSZ), has been celebrating 24 years of evaluating real‑world marketing campaigns that deliver measurable results. Unlike creative competitions that reward artistic brilliance, Effie assesses outcomes: increased sales, market share gains, brand equity growth, and other business metrics. Entries are submitted by agencies and brands that have carried out activities in Hungary from 1 September 2023 to 31 May 2025.
What sets the Effie apart is its rigorous judging criteria. A multi‑disciplinary jury of over 100 experts—comprising agency professionals, corporate clients, academics, research scientists, and media representatives—ensures a balanced perspective. Each category is evaluated against a clear set of benchmarks that demand evidence and quantifiable results. The prize therefore carries the weight of real business validation rather than just design accolades.
Why a Corvinus Faculty Member on the Jury Matters
Having an assistant professor from the Institute of Marketing and Communication Sciences on the Effie jury brings several benefits:
- Bridging Theory and Practice: Professors such as Markos‑Kujbus bring academic rigor and research insights that enrich the assessment process, ensuring that case studies are not only effective but also aligned with contemporary marketing theory.
- Academic Credibility: The Corvinus University name signals a commitment to evidence‑based learning. Prospective students and industry partners often look for institutions that actively engage in external validation events.
- Influence on Curriculum: Insights from the Effie evaluation feed directly into faculty understanding of industry needs, informing course design, case studies, and guest lectures.
- Networking Opportunities: Faculty exposure to high‑profile jurors and industry leaders opens doors for joint research, consulting projects, and student internships.
Impact on Corvinus Students and the Local Marketing Community
Across the university, the news of a faculty member’s role on the Effie jury has sparked enthusiasm:
- Students in marketing courses now have a clearer picture of what constitutes a “winning” campaign. Assignments include data analysis of real campaigns that have been judged by the Effie panel.
- Research teams in the Neuro‑ and Digital Marketing Research Center (NEDIMARC) receive fresh data points from Effie‑validated campaigns, enabling advanced studies in consumer behavior.
- The local marketing ecosystem—agencies, brands, and media houses—benefits from the jurors’ enhanced understanding of academic research, prompting more collaborative projects.
For industry professionals, the presence of academic judges demonstrates that companies can benefit from evidence‑based strategies that are still within the default corporate environment. The university’s collaboration with the Effie jury may lead to subsidised workshops or masterclasses conducted on campus.
How to Get Informed About or Participate in the Effie Awards
Whether you are a marketing professional, a student looking to learn from real campaigns, or an academic ready to contribute, there are several ways to engage:
- Follow the Effie Awards Hungary 2025 website – Detailed information about the submission window, categories, and judging criteria is available at effie.hu/2025.
- Attend training sessions or webinars – Many universities, including Corvinus, offer sessions that demystify Effie scoring. Look for dates in the university’s events calendar.
- Submit a campaign – Agency owners and brand managers can prepare a dossier, ensuring data points meet the Effie entry system’s strict documentation standards.
- Discover academic programmes that align with effective marketing – Our Master’s in Marketing & Media Studies prepares students for the analytics and ROI focus of Effie.
Broader Benefits for the Hungarian Marketing Landscape
The designation of the Effie jury as a “professional competition that focuses on effective implementation” aligns with Hungary’s growing emphasis on data‑driven decision making. The event’s history of 24 years is a testament to its enduring relevance. Furthermore, the inclusion of university faculty demonstrates how academia can shape industry standards, a pattern that is increasingly visible in other regions such as the EU and North America.
Let’s Connect and Expand Your Marketing Horizon
Are you interested in mastering the metrics that define a campaign’s success? The Corvinus University offers a comprehensive suite of programmes that emphasise quantitative analysis, consumer insights, and strategic communication. Whether you aim to pursue an undergraduate degree, a master’s, or professional development, the university’s curriculum is tailored to the evolving needs of the marketing profession.
Contact the admissions office today to explore how Corvinus can support your career goals.
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Further, if you are a practitioner seeking to align your brand’s marketing initiatives with proven, evidence‑based frameworks, the Effie Awards provide a valuable benchmark. Engaging with the Effie community can give you a deeper understanding of what translates to demonstrable results in the Hungarian market.
Visit the Effie Awards Hungary portal to learn more and sometimes even participate.
Stay Updated on Marketing Innovation
The intersection of academic research and industry application is where tomorrow’s marketing strategies are forged. By keeping track of events such as the Effie Awards, students and professionals can stay ahead of industry trends, measure the effectiveness of their approaches, and make informed strategic decisions.
Ready to deepen your marketing expertise and network within a leading academic and industry community? Reach out to Corvinus University now to discover the programmes, opportunities, and resources available to you.
